Real Estate Listing Pricing & Features

We’re here to help you sell or rent out your property. Residential or commercial, existing or new construction, targeting first-time buyers or seniors, whatever your situation, we’re with you. Our goal is to help put your listing in front of as many interested parties as possible. To do that, we offer a variety of real estate listing subscriptions and pricing to meet your needs, whether you are an individual homeowner, a real estate agent, or a property manager. And to make sure that McHenry Life is accessible to every McHenry County business, no matter how big or small your business or your budget, our Basic listing subscription is and will be Forever Free!

Key Listing Details for Free!

One critical goal for us was to provide the ability to provide an unprecedented amount of information. Like…

What’s important to your buyers or renters?

How many bedrooms and bathrooms are there?
What security features does the property have?
Does it have granite countertops?
What utilities are included?
What amenities are nearby
How many ceiling fans are there?
Is it within walking distance of public transit?
Do you have anyone on staff who speaks Spanish?
What types of pets are allowed and are there restrictions?

We can’t begin to guess what questions potential buyers or renters may have, so we tried to cover as many details that we could think of that might be important. And we think these are so important that we made this long list of key property details available at no charge.

Not all details will be relevant, especially between selling or renting, a single-family home versus an apartment complex, etc. Some details may also be related to the agency or property management company. But either way, we’ve provided you with the opportunity to quickly and easily communicate a whole lot of information that may be important to your audience, whether you are FSBO or agency.

  • Property Name
  • Address
  • Location Map
  • Phone Number
  • Email Address
  • Sale Price
  • Price / SqFt
  • Taxes
  • Year Built
  • Monthly Rental Rate
  • Monthly SqFt Lease Rate
  • Rent / Lease Term Period
  • Square Footage
  • Lot Size
  • Deposit Amount
  • One-Time Fees Amount
  • Monthly Fees Amount
  • Real Estate Fees Details
  • Availability Date
  • Income Restricted Designation
  • Sublets Allowed Designation
  • Total Room Count
  • Number of Bedrooms
  • Master Bedroom Amenities
  • Walk-in Closet Count
  • Number of Bathrooms
  • Bathroom Amenities
  • Kitchen Amenities
  • Countertop Types
  • Dining Features
  • Interior Spaces Details
  • Flooring
  • Window Treatments
  • Fire Features
  • Included Utilities
  • Utilities Types
  • HVAC Information
  • Ceiling Fans
  • Appliances
  • TV & Internet
  • Security Features
  • Exterior Spaces
  • Lifestyle Descriptor
  • Location Type
  • Property Status
  • Listing Type
  • Style
  • Construction Type
  • Exterior Type
  • Roof Type
  • Basement
  • Number of Stories
  • Parking Accommodations
  • Garage Accommodations
  • On-Site Amenities
  • WiFi Availability
  • Public Transit Proximity
  • Nearby Amenities
  • Schools Information
  • Pets
  • Allowed Animals
  • Kid Friendly
  • Pet Friendly
  • Accessibility Features
  • Commercial Use
  • Capacity % Rate
  • Discounts Available
  • MLS or Reference Number
  • PIN (Property Identification Number)
  • Owner Claimed Listing
  • Owner / Managed By
  • Logo Upload & Website Screenshot
  • Website Link
  • Social Media Profile Links
  • Online or App Capabilities
  • On-Site Personnel
  • Business Hours
  • Special Hours
  • Service Availability
  • Languages Spoken / Sign Language

For an explanation of listing features, see details below the pricing table, here.

Lifetime Pricing & Discounts

As a way of saying thank you and rewarding our subscribing members…

Pricing and discounts (unless specifically stated otherwise) are for the lifetime of the listing subscription, as long as it is renewed without interruption or lapse.

Current discount code available for 40% off all listing subscriptions (i.e., Directory, Events, Real Estate): 40OFF2022

Make a Great Day!

Real Estate Listing Subscriptions

$5 / week, billed quarterly

  • Key Listing Details
  • 4 Category Placements
  • 15 Descriptive Tags
  • 3,000 Character Story*
  • 35 Images
  • Floor Plan Designation
  • Awards & Recognitions
  • Open House / Viewing Date & Info
  • Deals & Special Offers
  • Listing Analytics Dashboard
  • Premier Positioning
  • App Link
  • “You Name It Link”
  • Video Embed
  • Video Tour Designation
  • Twitter Feed Embed
  • Related Event Listings
  • Ad-Free Listing

$3 / week, billed quarterly

  • Key Listing Details
  • 3 Category Placements
  • 7 Descriptive Tags
  • 1,500 Character Story
  • 10 Images
  • Awards & Recognitions
  • Open House / Viewing Date & Info

Forever FREE

  • Key Listing Details
  • 1 Category Placement
  • 1 Descriptive Tag
  • 700 Character Story
  • 3 Images

* Premier subscription features an advanced text editor for the property story, allowing adjustments of font sizes, colors, etc.

Billing: Standard, Enhanced, and Premier Real Estate listings are billed at a 13-week subscription with automatic recurring billing. The subscription rate, including promotional rates, is retained as long as the subscription remains uninterrupted. Downgraded subscriptions will revert to a Basic listing, which will run an additional 52 weeks before being removed from the listings.

Bulk Subscription: Subscribers who regularly post 15 or more real estate listings quarterly are invited to contact us about a bulk subscription rate.

Mastercard accepted.VISA accepted.AMEX accepted.DISCOVER accepted.Diners Club International accepted.Apple Pay accepted.Google Pay accepted.

Real Estate listing for your property, Directory listing for your business.

House for sale (Real Estate) by a real estate agent or agency (Directory).
Business for sale (Real Estate), listed by commercial real estate agency (Directory).
Apartment for rent (Real Estate) at an apartment complex (Directory).
Home for sale listed by a Chicago Agency (just Real Estate).
Apartment complex with no vacancies (just Directory).
FSBO home listing by a homeowner (just Real Estate).

Real Estate Directory Listing Features

While many of the listing features may be fairly self-explanatory, we still wanted to highlight a few below. Note that not all of the following listing elements may be included or applicable to every category, and of course, their inclusion and any limits by listing subscription are detailed above.

First, though, we want to explain two methods of presenting your listing:

Listing Card

Think of the listing card as our brief property datasheet for your listing.

It provides a quick snapshot view, but can’t possibly contain everything there is about your property listing.

The listing card is what is shown, often along with other cards, throughout McHenry Life. Primarily though, these are used on the category grid browse, pages. These pages present a number of listing cards to site visitors to help them find what they are looking for.

Here is an example card showing just some of the bits of information, like name, address, bedroom count, bathroom count, square footage, sale price and/or the rental rate, a number of icons highlighting various listing details, as well as a carousel of images if any have been uploaded.

The listing card actually presents a wealth of information about your property, based on what you have shared, in a very small amount of space!

Demo real estate listing card.

Listing Page

Next comes the listing page. This is “your page,” where you really get to shine and tell the unique story of your property!

The listing page is where visitors go if they like what your listing card shows them and they click to learn more about the property. It includes all of the information from the listing card and so much more.

Here’s where they can see all of the key property specs, a map of its location, finer detail of all of those icons, full-size images, and more. Particularly for real estate agencies or property managers, you can also include a link to your website, your social media links (on paid subscriptions), and your logo.

While different elements are available or have differing limits, based on listing subscriptions, most of what you see in the example here is available for all listings. It is all based on what information you provide when you complete your listing form.

Demo real estate listing page.

Listing Features

We pride ourselves on offering what we feel may be the most complete list of property details around. We hope that you’ll take the time to provide this information. Our real estate listings can be filtered using many of these details, so they can really help your listing rise to the top.

Demo real estate listing contact details.

Property Name & Contact Information

The property name (which might be a property complex name or just your street address), address, and key contact information is placed for quick and easy access to help connect you with potential buyers or renters. You can choose to include your phone number, a public email address, even a link to your website (and social media accounts on certain paid subscriptions).

  • Displayed on listing card.
  • Displayed on listing page.

Demo real estate listing transaction details.

Pricing, Critical Property Specs, & Agency Logo

We’ve pulled together critical property specs that buyers or renters are most interested in right at the top of the listing page, including pricing, size metrics, bedroom and bathroom counts. And for paid subscriptions, open house or viewing information, along with details on tour video or floor plan availability in your listing.

  • Displayed on listing card.
  • Displayed on listing page.

Demo real estate listing map and agent information.

Map & Management Details

Mapping information lets your potential buyer or renter know exactly where the property is located, and even provides driving directions.

Agents and property managers can also use this section to provide some of your information as well, such as name, office hours, online capabilities, or even languages your staff speaks.

  • Map marker displayed with other listings on category page map.
  • Map marker displayed on listing page map.

Demo real estate listing key details.

Key Details

A mere snapshot here, we provide what may be the most extensive detail list around to help you connect with potential buyers and renters with what is important to them.

Whether this is for a home for sale or an apartment rental, we have just about every key detail you could hope for, and probably more than you’ll find on any of the other property websites.

Don’t let it overwhelm you though…a few quick clicks in checkboxes is all it takes, and anything that is skipped or isn’t relevant, doesn’t even show up on the listing page.

Best of all though, these details are filterable to help put your listing in front of your audience regarding what is important to them!

  • Icons displayed on listing card.
  • Icons & details displayed on listing page.

Demo real estate listing agent or property logo.

Logo Upload

Whether your logo is for your property or agency, either way, we give you the ability to reinforce your brand.

  • Displayed on listing page.

Demo of the website screenshot.

Website Screenshot

When you add your website to your listing, we also grab a screenshot of it to share along with your logo to further help strengthen your brand presence.

  • Displayed in image carousel on listing card.
  • Displayed on listing page with logo.

Demo of the Owner Verified listing detail.

Owner Claimed Listing

We like to let site visitors know when a listing has been claimed and verified by a business. We’ll include the checkmark icon on your listing page and listing card.

We’ll also include your avatar on your listing page. This is based on the account used to claim the listing, so it’s okay if you want to create a separate account just for your business. Or maybe you want agents to submit listings under their own Directory profile…it’s up to you. Creating an account is free, so go ahead!

Additionally, your avatar and bio will be included below your listing on your listing page.

  • Filterable
  • Icon displayed on listing card.
  • Icon & avatar displayed on listing page.

Demo of the website, app, and social links.

Social Media Profile Links

Are you on the socials? While this may not be relevant specifically for your property, it may be important for agencies and property managers to draw attention to their business profiles.

We’re here to help connect clients to you, wherever you are. Social media chiclet links are presented along with your website link and other contact information.

  • Icon displayed on listing card.
  • Chiclet links displayed on listing page.

Variable Listing Features

These features are included across all listing subscriptions, but as detailed in the pricing table above, they have variable limits based on the listing subscription.

Demo of the Story detail.


Every property has a story, and it’s a great free-form way to go beyond just the specs. Use this area to really highlight the character and unique features of your property.

Be sure to share your property’s story, and let us help with our special Writing Your Business Story guide, which may be helpful here too.

  • Icon & details displayed on listing page.

Demo real estate listing photo gallery.


Chances are, this may be the first part of your listing that visitors truly interact in detail with. Once a property ticks a few basic boxes, it’s on to the photos. Then if they like what they see, they often dig into the details.

Because property images are so important, we let you upload large, high-quality images so you can really show off your property.

In addition to sharing at least one photo, we also allow you to add a title and caption to complete the picture.

  • Image carousel displayed on listing card.
  • Image carousel displayed on listing page.

Demo of the Category detail.

Category Placements

Your listing page and listing card details the category or categories that your property falls under to better help site visitors. While many listings may only fall under one category, for those that fit under multiple categories (such as some commercial listings), our paid listing subscriptions offer a great way to place your listing in multiple categories when applicable.

  • Filterable
  • Category name displayed on listing card.
  • Icon & category name displayed on listing page.

Demo of the Tags detail.

Descriptive Tags

Tags are an additional way to let customers search or filter listings on more nuanced details.

  • Icon & details displayed on listing page.

Enhanced & Above Listing Features

These features are included in both Enhanced and Premier listing subscriptions.

Demo of the Awards & Recognition detail.

Awards & Recognitions

Property managers and agencies can really use this as a chance to show your stuff. If your property has received an award or special recognition, great, and if not, maybe your agency has.

  • Icon displayed on listing card.
  • Icon & details displayed on listing page.

Demo real estate listing card.

Open House or Viewing Information

Open houses or property viewings are a great way to connect with potential clients as much as they are to actually sell or rent the specific property. But the value in either case only comes through if you actually pull the foot traffic to begin with.

  • Icon & details displayed on listing card.
  • Icon & details displayed on listing page.

Premier Subscription Exclusive Features

These features are only included in our Premier listing subscriptions.

Demo of featured positioning on category page.

Premier Positioning

The best way to be seen is to be out in front. That’s exactly what Premier Positioning does.

By default, our category grid browse pages, where visitors see a display of listing cards, takes all of the Premier listings, randomizes them, and then fills out the grid until there aren’t anymore.

Then, we take all of the remaining listings, randomize them, and fill out the remainder of the grid, page by page, until we run out of listings. Premier Positioning moves your listing card into prime position!

And other sorting options may use Premier Positioning to place your listing ahead of otherwise equal listings.

Demo of the Deals & Special Offers detail.

Deals & Special Offers Available

While this may not be important for every listing, but it can be a way to call out things like move-in specials for apartments or a property listing with a home warranty or first-time buyer fee discounts. We actually have a special guide that goes into how to make the most of Using Deals & Special Offers to Drive Business that you should check out.

  • Filterable
  • “Deals” banner display on listing card.
  • Icon displayed on listing card.
  • Icon & details displayed on listing page.

Demo real estate listing card with Floor Plan flag.

Floor Plan Designation

If you upload a floor plan with the property images, this designation will alert site visitors that your listing includes a floor plan. In addition to the icon on the listing page, the listing card will include the additional highlighting you see here.

* Video Tour designation is included with Video Embedding under the Premier subscription level.

  • Icon & highlighting displayed on listing card.
  • Icon & details displayed on listing page.

Demo of the App Link detail.

App Link

In addition to the chiclet app link, another app link is included along with the Online or App Capabilities details.

  • Icon displayed on listing card.
  • Icon & details displayed on listing page.
  • Chiclet app link displayed on listing page.

Demo of the You Name It Link detail.

“You Name It Link”

Have a first-time buyer guide? Maybe an online form for new clients? Or maybe you want to point people to the property finder on your own website. You can point this link to any of those things and more, and give a descriptive name too!

  • Icon & name link displayed on listing page.

Demo of the Video Embed detail.

Video Embed

Have a popular YouTube channel, or trying to make it popular? Maybe you have created a property tour video that really shows off the property. With the video embed feature, you can drop it right into your listing page and allow visitors to view it right from there.

Along with embedding a video, we include an icon designation to let site visitors know that your listing includes a property tour video.

  • Icon embedded video displayed on listing page.

Demo real estate listing card with Video Tour flag.

Video Tour Designation

If you embed a property video tour, this designation will alert site visitors that your listing includes one. In addition to the icon on the listing page, the listing card will include the additional highlighting you see here.

  • Icon & highlighting displayed on listing card.
  • Icon & details displayed on listing page.

Demo of the Twitter Feed detail.

Twitter Feed Embed

If Twitter is an important marketing channel for you, then you’ll love the Twitter feed embed feature. Just plug in your Twitter name and we’ll embed your Twitter feed right into your listing page.

Visitors can scroll through your Twitter feed without leaving your page as well as clicking over to your page on Twitter where they can add you to their follow list.

This can be especially powerful for agencies that have a new listing feed.

  • Icon & embedded feed displayed on listing page.

Demo of Related Events on listing page.

Related Event Listings

Holding a home buyer’s seminar? Whether you are hosting events or a sponsor of events, you can pull those event listing cards into your own real estate listing page for cross-marketing opportunities.

  • Icon & listing cards displayed on listing page.

Demo of the Listing Analytics dashboard.

Listing Analytics Dashboard

How is your listing performing on McHenry Life? With the Listing Analytics Dashboard, simply login to your account, and when you view your listing page, you’ll see a private button that will pull up analytics showing how many views your listing page has received.

Not only that, you can see how many viewers are on your page at that moment, as well as comparing Last Week vs This Week, This Month vs Last Month, and This Year vs Last Year.

  • Private link button displayed on the listing page when logged in.

Ad-Free Listing

As a Premier tier partner, you can broadcast your message on your listing page loud and clear.

We do this in two ways.

  • No display advertising blocks.
  • No related category listings shown below your listing.

* Please note that all listing subscriptions and their respective features are subject to change.