Shopping Directory Listing Subscription

Our goal is to help you connect more with customers, as well as with more customers. To do that, we offer a variety of directory listing subscriptions and pricing to meet your needs, whether you are a business or a non-profit organization. And to make sure that McHenry Life is accessible to every McHenry County business, no matter how big or small your business or your budget, our Basic listing subscription is and will be Forever Free!

Key Listing Details for Free!

One critical goal for us was to provide businesses the ability to provide an unprecedented amount of information. Like…

What’s important to your customers?

What days and times are you open?
Is your restaurant kid friendly?
Do you offer WiFi access?
Do you have curbside pickup?
Do you offer military or senior discounts?
Do you have anyone on staff who knows sign language?
What type of parking is available to your customers or clients?
What types of accommodations for accessibility have you provided?

We can’t begin to guess what questions potential customers may have, so we tried to cover as many details that we could think of that might be important. And we think these are so important that we made this long list of key business details available at no charge.

  • Business Name
  • Address
  • Location Map
  • Phone Number
  • Email Address
  • Business Hours
  • Special Hours
  • Year Founded/Opened
  • Logo Upload & Website Screenshot
  • Website Link
  • Social Media Profile Links
  • Online or App Capabilities
  • WiFi Availability
  • Owner Claimed Listing
  • Locally Owned Business
  • Non-Profit Entity Status
  • Minority or Woman-Owned Business
  • Veteran Owned Business
  • Price Range
  • Payment Types
  • Insurance Accepted
  • Discounts Available
  • Certifications
  • Kid Friendly
  • Pet Friendly
  • Service Availability
  • Dining Options
  • Alcohol Availability
  • Entertainment
  • Atmosphere
  • Parking Availability
  • Facility Details
  • Accessibility Accommodations
  • Languages Spoken / Sign Language

And Owner Verified listings (even Basic listings) receive priority positioning on the category and subcategory pages.

For an explanation of listing features, see details below the pricing table, here.

Lifetime Pricing & Discounts

As a way of saying thank you and rewarding our subscribing members…

Pricing and discounts (unless specifically stated otherwise) are for the lifetime of the listing subscription, as long as it is renewed without interruption or lapse.

Current discount code available for 40% off all listing subscriptions (i.e., Directory, Events, Real Estate): 40OFF2022

Make a Great Day!

Shopping Listing Subscriptions

$5 / week, billed quarterly

  • Key Listing Details
  • 1 Directory Section
  • 4 Category Placements
  • 15 Descriptive Tags
  • 3,000 Character Story*
  • 15 Images
  • Awards & Recognitions
  • Deals & Special Offers
  • Listing Analytics Dashboard
  • App Link
  • “You Name It Link”
  • Video Embed
  • Twitter Feed Embed
  • Related Event Listings
  • Ad-Free Listing

$3 / week, billed quarterly

  • Key Listing Details
  • 1 Directory Section
  • 3 Category Placements
  • 7 Descriptive Tags
  • 1,500 Character Story
  • 7 Images
  • Awards & Recognitions

Forever FREE

  • Key Listing Details
  • 1 Directory Section
  • 1 Category Placement
  • 1 Descriptive Tag
  • 700 Character Story
  • 1 Image

* Premier subscription features an advanced text editor for the business story, allowing adjustments of font sizes, colors, etc.

Billing: Standard, Enhanced, and Premier Directory listings are billed at a 13-week subscription with automatic recurring billing. The subscription rate, including promotional rates, is retained as long as the subscription remains uninterrupted.

Mastercard accepted.VISA accepted.AMEX accepted.DISCOVER accepted.Diners Club International accepted.Apple Pay accepted.Google Pay accepted.

Business Directory Listing Features

While many of the listing features may be fairly self-explanatory, we wanted to highlight a few below. Note that not all of the following listing elements may be included or applicable to every category, and of course, their inclusion and any limits by listing subscription are detailed above.

First, though, we want to explain two methods of presenting your listing:

Listing Card

Think of the listing card as our business card for your listing.

It provides a quick snapshot view, but can’t possibly contain everything there is about your business or organization.

The listing card is what is shown, often along with other cards, throughout McHenry Life. Primarily though, these are used on the category grid browse pages. These pages present a number of listing cards to site visitors to help them find what they are looking for.

Here is an example card showing just some of the bits of information, like name, address, a click-to-call phone number, business hours, a number of icons highlighting various listing details, as well as a carousel of images if any have been uploaded.

The listing card actually presents a wealth of information about your business, based on what you have shared, in a very small amount of space!

Demo business listing card.

Listing Page

Next comes the listing page. This is “your page,” where you really get to shine and tell your unique story!

The listing page is where visitors go if they like what your listing card shows them and they click to learn more about you. It includes all of the information from the listing card and so much more.

Here’s where they can see your logo, a map of your location, finer detail of all of those icons, full-size images, a link to your website, your social media links  (on paid subscriptions), as well as where they can share the wonderful experiences they’ve had.

While different elements are available or have differing limits, based on listing subscriptions, most of what you see in the example here is available for all listings. It is all based on what information you provide when you complete your listing form.

Demo of listing page.

Listing Features

We pride ourselves on offering what we feel may be the most complete list of business details around. We hope that you’ll take the time to provide this information. Our directory listings can be filtered using many of these details, so they can really help your listing rise to the top.

Demo listing contact information.

Name & Contact Information

Your name, address, and key contact information are placed for quick and easy access to help connect you with potential customers. You can choose to include your phone number, a public email address, even a link to your website (and social media accounts on certain paid subscriptions).

  • Displayed on listing card.
  • Displayed on listing page.

Demo of the listing page location map.

Location Map

And with your address, we call out your location on a map within your listing page, which also includes a “Get Directions” feature. In addition to your listing, your location is included on the category maps with the other listings.

  • Map marker displayed with other listings on category page map.
  • Map marker displayed on listing page map.

Demo of the Business Hours detail.

Business Hours

One of the most important details that is often missing or hard to find on businesses’ own websites! Your business hours will appear on your listing card as well as your listing page. In addition to the current status, users can expand the hours for the entire week.

Do you have split-hour days when you are closed between open times? No problem. You can easily add split hours so your customers will know exactly when you are open.

  • Filterable
  • Icon & details displayed on listing card.
  • Icon & details displayed on listing page.

Demo listing key details.

Key Details

A mere snapshot here, we provide what may be the most extensive detail list around to help you connect with potential customers with what is important to them.

From dining and alcohol; to accepted forms of payment and discounts; to facility, parking, and accessibility information; to whether you offer WiFi; are kid or pet friendly; whether you accept reservations or provide curbside or even delivery; to details like whether your business is locally owned, minority or veteran-owned, or are a non-profit entity; we give you the opportunity to communicate as much about your business as you wish…and then some.

  • Icons displayed on listing card.
  • Icons & details displayed on listing page.

Demo of the listing logo.

Logo Upload

Whether your logo is an iconic part of your story or just something you whipped up, we want to help you strengthen your brand presence, so be sure to upload your logo!

  • Displayed on listing page.

Demo of the website screenshot.

Website Screenshot

When you add your website to your listing, we also grab a screenshot of it to share along with your logo to further help strengthen your brand presence.

  • Displayed in image carousel on listing card.
  • Displayed on listing page with logo.

Demo of the Owner Verified listing detail.

Owner Claimed Listing

We like to let site visitors know when a listing has been claimed and verified by a business. We’ll include the checkmark icon on your listing page and listing card.

We’ll also include your avatar on your listing page. This is based on the account used to claim the listing, so it’s okay if you want to create a separate account just for your business. Creating an account is free, so go ahead!

Additionally, your avatar and bio will be included below your listing on your listing page.

  • Filterable
  • Icon displayed on listing card.
  • Icon & avatar displayed on listing page.

Demo of the website, app, and social links.

Social Media Profile Links

Are you on the socials? We’re here to help connect customers to you, wherever you are. Social media chiclet links are presented along with your website link and other contact information.

  • Icon displayed on listing card.
  • Chiclet links displayed on listing page.

Variable Listing Features

These features are included across all listing subscriptions, but as detailed in the pricing table above, they have variable limits based on the listing subscription.

Demo of the Story detail.


Behind every business and every business owner, there is a story. It’s what makes 100 restaurants uniquely different. It’s what sets apart 10 different tax accountants, all operating off of the same tax guides.

Be sure to share your story, and let us help with our special Writing Your Business Story guide.

  • Icon & details displayed on listing page.

Demo of the Photos detail.


While we love a good story, we are also visual. Sometimes a picture can add to a story, and sometimes it can say more than any words you could put down.

In addition to sharing at least one photo, we also allow you to add a title and caption to complete the picture.

  • Image carousel displayed on listing card.
  • Image carousel displayed on listing page.

Demo of the Category detail.

Category Placements

Your listing page and listing card details the category or categories that your business falls under to better help site visitors. While many businesses may only fall under one category, for those that fall under multiple categories, such as a restaurant that has an equally separate bar or pub, our paid listing subscriptions offer a great way to place your listing in multiple categories when applicable.

  • Filterable
  • Category name displayed on listing card.
  • Icon & category name displayed on listing page.

Demo of the Tags detail.

Descriptive Tags

Tags are an additional way to let customers search or filter listings on more nuanced details.

  • Icon & details displayed on listing page.

Enhanced & Above Listing Features

These features are included in both Enhanced and Premier listing subscriptions.

Demo of the Awards & Recognition detail.

Awards & Recognitions

Now isn’t the time to be modest. If you have awards or special recognitions you’ve received over the years, don’t be shy.

  • Icon displayed on listing card.
  • Icon & details displayed on listing page.

Premier Subscription Exclusive Features

These features are only included in our Premier listing subscriptions.

Demo of featured positioning on category page.

Premier Positioning

The best way to be seen is to be out in front. That’s exactly what Premier Positioning does.

By default, our category grid browse pages, where visitors see a display of listing cards, takes all of the Premier listings, randomizes them, and then fills out the grid until there aren’t anymore.

Then, we take all of the remaining listings, randomize them, and fill out the remainder of the grid, page by page, until we run out of listings. Premier Positioning moves your listing card into prime position!

And other sorting options may use Premier Positioning to place your listing ahead of otherwise equal listings.

Demo of the Deals & Special Offers detail.

Deals & Special Offers Available

This is one of the most powerful features of the Enhanced and Premier listing subscriptions. We actually have a special guide that goes into how to make the most of Using Deals & Special Offers to Drive Business that you should check out.

  • Filterable
  • “Deals” banner display on listing card.
  • Icon displayed on listing card.
  • Icon & details displayed on listing page.

Demo of the App Link detail.

App Link

In addition to the chiclet app link, another app link is included along with the Online or App Capabilities details.

  • Icon displayed on listing card.
  • Icon & details displayed on listing page.
  • Chiclet app link displayed on listing page.

Demo of the You Name It Link detail.

“You Name It Link”

Have an online menu or a PDF menu? Maybe a product catalog? Or maybe you want to point out your online newsletter signup. You can point this link to any of those things and more, and give a descriptive name too!

  • Icon & name link displayed on listing page.

Demo of the Video Embed detail.

Video Embed

Have a popular YouTube channel, or trying to make it popular? Maybe you just have a single video that really shows off your business. With the video embed feature, you can drop it right into your listing page and allow visitors to view it right from there.

  • Icon embedded video displayed on listing page.

Demo of the Twitter Feed detail.

Twitter Feed Embed

If Twitter is an important marketing channel for you, then you’ll love the Twitter feed embed feature. Just plug in your Twitter name and we’ll embed your Twitter feed right into your listing page.

Visitors can scroll through your Twitter feed without leaving your page as well as clicking over to your page on Twitter where they can add you to their follow list.

  • Icon & embedded feed displayed on listing page.

Demo of Related Events on listing page.

Related Event Listings

Whether you are hosting events or a sponsor of events, you can pull those event listing cards into your own directory listing page for cross-marketing opportunities.

  • Icon & listing cards displayed on listing page.

Demo of the Listing Analytics dashboard.

Listing Analytics Dashboard

How is your listing performing on McHenry Life? With the Listing Analytics Dashboard, simply login to your account, and when you view your listing page, you’ll see a private button that will pull up analytics showing how many views your listing page has received.

Not only that, you can see how many viewers are on your page at that moment, as well as comparing Last Week vs This Week, This Month vs Last Month, and This Year vs Last Year.

  • Private link button displayed on the listing page when logged in.

Ad-Free Listing

As a Premier tier partner, you can broadcast your message on your listing page loud and clear.

We do this in two ways.

  • No display advertising blocks.
  • No related category listings shown below your listing.

* Please note that all listing subscriptions and their respective features are subject to change.